Mossy helps communications, sustainability and legal teams find risky claims, connect the evidence, fix what is weak, and keep an audit trail of every decision — before anything goes public.
Mossy is a governance tool for sustainability communication.
Step 1 of 2 — scan a single claim or piece of copy. Then audit your whole website.
Quick claim & image check on a single piece of copy or visual. Instant verdict against nine regulatory frameworks — no account required.
STEP 01 · SUBMIT EVIDENCE
STEP 02 · THE VERDICT
This is what a real Mossy scan looks like.
“Our products are made with sustainable materials and have a reduced environmental impact.”
This claim combines two unqualified environmental assertions with no supporting evidence. “Sustainable materials” is undefined, and “reduced environmental impact” gives no baseline, scope or verification — a combination regulators commonly treat as a vague, unsubstantiated green claim.
The practice of making a product, service or company appear more environmentally friendly than it really is — through vague claims, fake eco-labels, selective data, misleading imagery or unsupported promises.
Mossy is a communication tool, not a courtroom. It surfaces the gaps so brands can communicate sustainability more honestly.
Numbers, scope, dates — no vague hand-waving.
Link to data, methods, or third-party assurance.
Green leaves don't equal a green product.
Honest beats heroic. Acknowledge what you haven't solved.
From marketing teams checking claims before publication to agencies auditing client websites — Mossy fits where sustainability communications get reviewed.
Check claims before they go live. Catch risky language in ads, packaging, social posts and press releases before it becomes a liability.
Scan a claim — free →Connect your sustainability claims to evidence. Identify gaps between what you report and what you communicate publicly.
Audit your website →Add a defensible methodology to your sustainability advisory work. Scan client content, share results, and deliver faster.
See Pro plans →“We used Mossy to check the sustainability communications across the websites of our Group companies, advertising campaigns and product packaging labels. The tool showed us the non-compliance risk for each item against the main regulatory references. We received a concrete, easy-to-implement action plan — which helped us share findings across responsible teams more effectively. For the agri-food sector, Mossy promotes transparency in an industry strongly affected by climate change and growing sustainability demands from both clients and consumers.”
Both tools are grounded in the PhD research of Dr. S. Rêgo, Universidade do Minho.
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A communication tool, not a courtroom. Drop in a company URL — Mossy crawls up to 120 pages of your public website — including homepage, about page, sustainability hub, governance pages, and linked reports — and shows where the sustainability story is strong, where it is vague, and exactly what to improve.
Built on Rêgo, S. (2024). Comunicação para a Sustentabilidade, PhD thesis, Universidade do Minho.
What you say, and how clearly you say it.
Whether sustainability sits in your purpose, mission and values.
Targets, governance and transparent disclosure.
Real two-way dialogue with your stakeholders.
Cliché claims, no evidence.
Some commitments, key gaps.
Substantiated, governed claims.
Mature, assured, two-way.
Pricing, privacy, supported frameworks and how the score is calculated — answered.
Unlimited audits, history & PDF exports from €49.
Enterprise enquiry, partnership, research collaboration, or just a question — we're here.
