Question 1

What is a green claim that Mossy can audit?

Accepted Answer

Any statement, image, or symbol that implies an environmental benefit — including product claims (“eco-friendly packaging”), corporate claims (“we are committed to sustainability”), and reporting claims (“carbon neutral by 2030”). If it relates to environmental performance, Mossy can assess it.

Question 2

How does the Message Scan work?

Accepted Answer

Paste a claim, upload an image, or submit a document. Mossy analyses the content against your selected regulatory frameworks using the CARE model methodology and returns a risk score, a summary verdict, specific flags with the relevant regulatory reference, and prioritised improvement suggestions. A single claim scan typically completes in 5–15 seconds.

Question 3

What does the Website Audit cover?

Accepted Answer

Mossy crawls up to 120 pages of a company's public website — including the homepage, about page, sustainability hub, governance pages, and linked reports — and scores the full sustainability web presence across all 46 CARE criteria. The audit distinguishes between legally required elements and voluntary best practice. A full website audit typically takes 5–10 minutes depending on the size of the site.

Question 4

How accurate is Mossy?

Accepted Answer

Mossy uses AI guided by peer-reviewed methodology to identify greenwashing risk. Results are risk indicators, not legal assessments. We recommend reviewing findings with a qualified sustainability or legal professional before acting on them. Mossy is a communication diagnostic tool, not a substitute for legal or ESG assurance services.

Question 5

What happens to the data I submit?

Accepted Answer

Submitted content is used only to generate your scan results. For signed-in users, scan content is stored securely for up to 30 days and then automatically deleted. For anonymous users, submitted content is processed for analysis and is not stored in our database at all. We do not use submitted content to train AI models.

Question 6

Which 9 frameworks does Mossy check against?

Accepted Answer

ISO 14021, FTC Green Guides, UK Green Claims Code (CMA), CSRD/ESRS, EU Directive 2024/825 (ECGT), CSDDD, EU Green Claims Directive (proposed), Australian Consumer Law (ACCC), and Dutch ACM Sustainability Claims Guidelines.

Question 7

What is the difference between the free tier and Pro?

Accepted Answer

Free accounts include 3 Message Scans per month, full scan history for 30 days, downloadable results, and shareable scan links. Pro includes unlimited Message Scans, full Website Audits, PDF exports, and priority analysis. Pro is available at €49/month or €349/year. A single Website Audit is available for €149 without a subscription.

Question 8

What is your refund policy?

Accepted Answer

You can cancel your subscription at any time. For annual plans, if you cancel within 14 days of purchase you will receive a full refund. Monthly plans can be cancelled at any time and will not renew at the end of the billing period — no refund is issued for the current month. To request a refund, contact hello@mossy.green.

Question 9

How long does a Website Audit take?

Accepted Answer

A full website audit typically takes 5–10 minutes depending on the size and complexity of the site. Mossy crawls up to 120 pages and analyses text, images, and claims across the full sustainability web presence.

Question 10

Can Mossy check claims in languages other than English?

Accepted Answer

Yes. Mossy supports multiple report languages. However, Mossy currently performs best in English — results in other languages are indicative and should be reviewed carefully before acting on them. Regulatory framework guidance is primarily in English and some nuances may vary across languages.

Question 11

Does Mossy work for B2B claims or only consumer-facing content?

Accepted Answer

Both. Mossy evaluates any sustainability communication — consumer advertising, product packaging, investor communications, sustainability reports, ESG disclosures, and website content. CSRD/ESRS framework coverage is specifically designed for corporate and investor-facing communications.

Question 12

How is Mossy's own AI environmental footprint calculated?

Accepted Answer

Mossy discloses the estimated energy, water, and carbon footprint of every scan, calculated per the methodology of Jegham et al. (2025) and Li et al. (2025). This is displayed below every scan result.

Question 13

Can I export results for my compliance team?

Accepted Answer

Yes. Pro users can download scan results as PDF or Word documents and share results via a direct link that does not require the recipient to have a Mossy account. Free users can receive a PDF summary by email after each scan.

Question 14

Is my submitted content confidential?

Accepted Answer

Yes. Submitted content is used only to generate your results and is automatically deleted after 30 days. Anonymous scan content is not stored at all. Mossy is hosted on Lovable Cloud infrastructure under a formal Data Processing Agreement.

Question 15

Does Mossy use AI?

Accepted Answer

Yes. Mossy uses artificial intelligence to analyse sustainability claims and generate risk assessments, improvement suggestions, and audit scores. All outputs are AI-generated and are provided as a risk indicator, not a legal assessment.

Question 16

Is this a compliance verdict?

Accepted Answer

No. Mossy is a risk indicator and communications audit tool, not a legal service. Results should not be treated as legal advice or a compliance verdict.

Question 17

How is the score calculated?

Accepted Answer

Mossy analyses content against selected regulatory frameworks using the CARE model methodology. Each flag contributes to an overall risk score from 0 to 100. Higher scores indicate greater greenwashing risk.

Question 18

How accurate is the CARE score?

Accepted Answer

Mossy uses AI guided by peer-reviewed methodology to identify greenwashing risk. Results are risk indicators, not legal assessments. We recommend reviewing findings with a qualified sustainability or legal professional before acting on them.

Question 19

What is the CARE model?

Accepted Answer

The CARE model (Content, Aim, Reporting, Engagement) is a peer-reviewed scientific framework developed by Dr Sara Rego through doctoral research at the University of Minho. It evaluates sustainability communications across 46 criteria.

Question 20

Is Mossy based on academic research?

Accepted Answer

Yes. Mossy is built on the CARE model, developed through doctoral research at CECS, University of Minho (Rêgo, S., 2024).

Question 21

What if a website blocks the crawler?

Accepted Answer

Some websites use bot protection that limits automated crawling. If Mossy can only retrieve the homepage, a notice will appear suggesting you paste specific page content directly into the Message Scan instead.

Questions, answered.