Worried about greenwashing?
Audit your sustainability claims before you publish. Built on peer-reviewed research.
Try it now — paste a claim belowMossy Message Scan
Paste a claim, upload packaging, an ad, or a screenshot. Mossy flags vague language, fake eco-labels, and misleading imagery against eight international frameworks — in seconds.
- 1Paste text or upload an image
- 2Mossy checks against 8 frameworks
- 3Get instant flags and recommendations
Mossy Website Audit
Drop in a company URL. Mossy crawls the entire website and scores the sustainability story across Content, Aim, Reporting and Engagement — where it's strong, where it's vague, and exactly what to fix.
- 1Enter a company URL
- 2Mossy crawls the entire website
- 3Get a scored report with actionable fixes
Both tools are grounded in the PhD research of Dr. S. Rêgo, Universidade do Minho.
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What is greenwashing?
The practice of making a product, service or company appear more environmentally friendly than it really is — through vague claims, fake eco-labels, selective data, misleading imagery or unsupported promises.
Mossy is a communication tool, not a courtroom. It surfaces the gaps so brands can communicate sustainability more honestly.
Mossy Message Scan
Step 1 of 2 — scan a single claim or piece of copy. Then audit your whole website.
Quick claim & image check on a single piece of copy or visual. Instant verdict against seven regulatory frameworks — no account required.
The Verdict
Mossy Website Audit
A communication tool, not a courtroom. Drop in a company URL — Mossy reads the whole site and shows where the sustainability story is strong, where it is vague, and exactly what to improve.
Built on Rêgo, S. (2024). Comunicação para a Sustentabilidade, PhD thesis, Universidade do Minho.
What you say, and how clearly you say it.
Whether sustainability sits in your purpose, mission and values.
Targets, governance and transparent disclosure.
Real two-way dialogue with your stakeholders.
- 1. Crawl. Mossy reads up to 14 pages — homepage, about, mission, ESG, reports.
- 2. Score. Each pillar gets a 0–100 score against ISO 14021, FTC, UK CMA, CSRD/ESRS and EU 2024/825.
- 3. Improve. You get strengths, gaps, quotes and prioritised next steps you can act on this week.
Cliché claims, no evidence.
Some commitments, key gaps.
Substantiated, governed claims.
Mature, assured, two-way.
Pricing, privacy, supported frameworks and how the score is calculated — answered.
Unlimited audits, history & PDF exports from €49.
Eight principles for sustainability claims that actually hold up.
Practical do’s and don’ts drawn from PhD research and the major regulatory frameworks — so your message lands without crossing the line.
Numbers, scope, dates — no vague hand-waving.
Link to data, methods, or third-party assurance.
Green leaves don’t equal a green product.
Honest beats heroic. Acknowledge what you haven’t solved.
Talk to us.
Enterprise enquiry, partnership, research collaboration, or just a question — we're here.
