1. Acceptance
By accessing or using Mossy (the “Service”) — including the free greenwashing Message Scan, the CARE website audit, the FAQ, the guidelines and any exported reports — you agree to these Terms of Use. If you do not agree, do not use the Service.
2. The CARE model and Mossy’s implementation
The CARE model (Content · Aim · Reporting · Engagement) was developed by Dr Sara Rego in her doctoral thesis, Comunicação para a sustentabilidade (Universidade do Minho, 2024). The thesis is published open access under a Creative Commons Attribution 4.0 licence. Use of the model as published is governed by that licence, which requires attribution.
The Mossy Service is a separate software product. Its software, prompts, scoring rules and weightings, legal-classification mapping, evidence workflow, report templates and branding are owned by or licensed to Sara Alves Rego - Unipessoal Lda, and all rights in them are reserved.
You agree not to scrape, reverse-engineer or otherwise attempt to extract Mossy’s prompts, weightings or scoring rules from the Service, or to use the Service’s outputs in bulk to train machine-learning models without our prior written permission.
Citation in academic work is welcome. Please cite: Rêgo, S. (2024). Comunicação para a sustentabilidade: a influência do consumo consciente na comunicação corporativa em tempo Covid-19. Doctoral thesis, Universidade do Minho, ch. IV (section 4.4), pp. 173–177 and Annex 2, p. 251 (printed page numbers). https://hdl.handle.net/1822/92390
3. Licence to use the Service
Subject to these Terms, Mossy grants you a personal, revocable, non-exclusive, non-transferable licence to use the Service and the reports it generates for your own internal communication, compliance review, research, journalism or procurement purposes. Pro and Annual subscriptions extend this licence to unlimited audits and exportable PDF reports for the subscribing organisation. Team subscriptions additionally cover shared workspaces, claim registers, evidence modules and branded report exports for up to 3 users within the same organisation.
4. Not legal advice or assurance
Mossy is a risk-screening tool for sustainability communications. It is not a legal opinion and not a third-party assurance engagement. Outputs are generated by automated analysis with reference to ISO 14021 (International), FTC Green Guides (US), UK Green Claims Code – CMA (UK), CSRD / ESRS (EU), Directive (EU) 2024/825 (EU), CSDDD (EU), the proposed EU Green Claims Directive (EU), Australian Consumer Law – ACCC (AU) and the Dutch ACM Sustainability Claims Guidelines (NL). Which legal rules apply to a given company or claim depends on its circumstances and, for EU directives, on national transposition.
Outputs are flags to support human review. They are not legal, regulatory, financial or auditing advice and not a legal assessment, they do not guarantee compliance with any law or standard, and they must not be relied on as such. You remain responsible for your own communications and decisions.
5. Acceptable use
You agree not to submit unlawful content, content infringing third-party rights, malware, or content intended to harass identifiable individuals. You are responsible for ensuring you have the right to submit any text, image, URL or document to the Service.
6. Intellectual property
Mossy, the Mossy logo and all related software, prompts, scoring rules, templates, page designs, copy and branding are owned by or licensed to Sara Alves Rego - Unipessoal Lda. Trademarks, trade names and visual identity may not be used without prior written permission.
7. Liability
To the maximum extent permitted by applicable law, the Service is provided “as is” without warranties of any kind. Mossy is not liable for indirect, incidental, special or consequential damages arising from your use of the Service or reliance on its outputs.
8. Changes
We may update these Terms from time to time. Material changes will be reflected in the “Last updated” date above. Continued use of the Service after changes constitutes acceptance.
9. Governing law & contact
These Terms are governed by the laws of Portugal. For permissions, licensing of the CARE methodology, or any question about these Terms, contact hello@mossy.green.