How Mossy works

Claim analysis (Message Scan)

A single message, label, packaging or campaign asset

Sustainability Communications Audit

A whole website or body of corporate communications

The 9 regulatory frameworks

Mossy evaluates content against all 9 frameworks simultaneously — distinguishing binding rules, reporting standards, voluntary standards, guidance and proposed legislation.

• ISO 14021 — Self-declared environmental claims (International)

  The standard governing how companies make environmental assertions about products and services.

• FTC Green Guides — US guidance on environmental marketing claims (US)

  Federal Trade Commission guidance on what constitutes misleading environmental marketing.

• UK Green Claims Code — CMA guidance on green claims (UK)

  Competition and Markets Authority principles for making credible environmental claims.

• CSRD / ESRS — Corporate Sustainability Reporting Directive (EU)

  CSRD requires in-scope companies to report sustainability information in the management report under current ESRS, subject to revision. Directive (EU) 2026/470 is adopted and in force, but its CSRD changes require national transposition by 19 March 2027. Scope and timing must therefore be checked under the law of the relevant Member State. CSRD does not require CARE content on a public website.

• EU Directive 2024/825 — ECGT (EU)

  Empowering Consumers for the Green Transition applies to consumer-facing commercial practices from 27 September 2026, as transposed in the relevant Member State. Mossy treats its provisions as binding only for confirmed B2C material and confirmed transposition; unknown audiences are labelled ‘binding if directed at consumers’. B2B and investor-facing material is not labelled binding under this directive.

• CSDDD — Corporate Sustainability Due Diligence Directive (EU)

  Due diligence obligations for very large companies regarding environmental and human rights impacts across their value chain. Under the Omnibus Directive (EU) 2026/470, in force 18 March 2026, mandatory scope is limited to EU companies with more than 5,000 employees and more than €1.5 billion net worldwide turnover, and non-EU companies with more than €1.5 billion EU turnover, applying from 26 July 2029. Companies below these thresholds are out of scope but may face value-chain expectations.

• EU Green Claims Directive (proposed)

  Proposed EU directive on substantiation and communication of environmental claims. Commission proposal of 22 March 2023 (not adopted). Legislative status unresolved as at 28 September 2026. Mossy uses it only as voluntary best-practice context and never labels it binding.

• Australian Consumer Law — ACCC (AU)

  Australian Competition and Consumer Commission guidelines on environmental claims — one of the most actively enforced greenwashing frameworks globally.

• Dutch ACM Sustainability Claims Guidelines (NL)

  Practical enforcement-oriented guidelines from the Dutch Authority for Consumers and Markets. One of the most actively enforced green claims frameworks in the EU, with a focus on clarity, substantiation, and the overall impression created by environmental marketing.

Evidence standards

In addition to the 9 regulatory frameworks, Mossy references the following internationally recognised evidence standards when evaluating specific types of claims:

AI and accuracy

All Mossy analysis is generated by Google Gemini 2.5 Flash via the Lovable AI Gateway. Results are AI-generated and should be treated as risk indicators, not legal assessments. Mossy uses the CARE model methodology to guide AI analysis but results should be reviewed by a qualified professional before acting on them.

Mossy labels AI-generated outputs as such.